tag:blogger.com,1999:blog-1978099791522523959.post6263407440046518104..comments2019-04-27T05:40:29.504-07:00Comments on Florist SEO Watch: Teleflora’s eFlorist Program Templates & The Nofollow Attribute (SEO Road Spikes)Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1978099791522523959.post-58052347502851845422008-12-17T20:55:00.000-08:002008-12-17T20:55:00.000-08:00I'm going out on a limb and say that its both bein...I'm going out on a limb and say that its both being done intentionally and with the lack of knowledge by the florist that have a Teleflora hosted website. I see many of these sites with the exact same Title Pages however I do some that are unique.<BR/><BR/>Having a Teleflora website four years ago I found that our site did very well considering how little we did with the actually contents of the site. At that time there was no option to change these Meta Tags but traffic mostly came from other websites that out ranked most Teleflora websites. Over the years these Teleflora websites have become more custom but one of things that I noticed when shops participated with the find a florist directory. Telelflora did not pass along PR and always included some specialized script embedded in the website so that they could gather more information about the user. <BR/><BR/>I feel the two biggest threats to Teleflora members besides there websites is The Find a Florist Directory that continues to use store fronts that directs consumers to a website allowing consumers to place orders thinking they are placing orders with this member only to have their order sent through the Teleflora network. <BR/><BR/>The second threat would be the fact that each member is listed on Teleflora.com allowing consumers to choose these florist from their list allowing their order to be filled by that specific florist. However the consumer may not realize that once again their order is being sent through the network allowing Teleflora to keep their percentage.<BR/><BR/>Its fine line when it comes to what Wire Service is the better of the evils. Florist need to be aware of what is going on and they need to pay attention to what these Wire Services will do to get in-between the consumer and its members.Everyday Flowershttps://www.blogger.com/profile/02672764274308759767noreply@blogger.comtag:blogger.com,1999:blog-1978099791522523959.post-27059074690436305552008-09-27T18:11:00.000-07:002008-09-27T18:11:00.000-07:00Actually, the nofollow attribute pre-dates the pai...Actually, the nofollow attribute pre-dates the paid link wars. It was created to fight comment spam in blogs, as a way for site owners to indicate links that can't be vouched for. Google co-opted the nofollow attribute when they were getting their SERPs handed to them by link buyers. Just one example of what some would say is Google stepping beyond indexing the web and instead trying to control how the web is created.<BR/><BR/>Page Rank sculpting with nofollow is a poor-man's version of siloing - aka good site architecture. It should also be noted that some credible sources opine that there is a cost to nofollowing links in your own site, that the share of PR from the page is not redirect but is instead lost. <BR/><BR/>Example: <BR/>A page with a toolbar PR of three may have an actual PR score of 216. If there are 12 links on the page, each link gets 216/12=18 PR. If 2 of those links are nofollowed the theory says that each of the ten links will still receive 18 PR and the remaining 36 points are lost.<BR/><BR/>It's hard to argue that the nofollows hurt the crawling of the site when the product pages are clearly being indexed.<BR/><BR/>What's more telling about TF's horrible site templates is this search:<BR/>http://www.google.ca/search?hl=en&q=site%3Awww.affairstorememberflorist.com+inurl%3Aproduct<BR/><BR/>The fact that Google views all the product pages as being duplicate content because of the same title & meta tags shows just how out of touch TF's web department is.<BR/><BR/>The only other option is that they are intentionally offering crappy sites. But that's not plausible, is it?Unknownhttps://www.blogger.com/profile/13245458599184573096noreply@blogger.com