tag:blogger.com,1999:blog-19780997915225239592024-03-13T05:17:27.704-07:00Florist SEO WatchFlorist SEO News & Alerts. Anything related to SEO as it pertains to florists. <br>(Occasional general floral news stories will also be posted)Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.comBlogger154125tag:blogger.com,1999:blog-1978099791522523959.post-73073845838465142072009-10-22T20:14:00.000-07:002009-10-22T20:34:55.824-07:00FTD.com & FTDSUCKS.com<span class="blsp-spelling-error" id="SPELLING_ERROR_0">FTD</span>.....in an effort to control their online reputation, just days ago bought <span class="blsp-spelling-error" id="SPELLING_ERROR_1">FTDSUCKS</span>.com. For those that may not know, <span class="blsp-spelling-error" id="SPELLING_ERROR_2">FTDSUCKS</span>.com was a rant website where users could submit their complaint stories. Over the last couple of years I have observed <span class="blsp-spelling-error" id="SPELLING_ERROR_3">ftdsucks</span>.com getting more search exposure. <div><br /></div><div>Any way, what is a little humorous to me, is that they masked the <span class="blsp-spelling-error" id="SPELLING_ERROR_4">FTDSUCKS</span>.com domain over <span class="blsp-spelling-error" id="SPELLING_ERROR_5">FTD</span>.com instead of killing the domain. To see what I mean, go ahead and click here <a href="http://www.ftdsucks.com">www.ftdsucks.com</a> </div><div><br /></div><div>Proof of registry. From the <span class="blsp-spelling-error" id="SPELLING_ERROR_6">WhoIs</span> database:</div><div><br /></div><div>Registrant:<br /><span class="blsp-spelling-error" id="SPELLING_ERROR_7">FTD</span> Inc<br /> 3113 <span class="blsp-spelling-error" id="SPELLING_ERROR_8">woodcreek</span> Drive<br /> Downers Grove, IL 60515<br /> US<br /><br /> Domain Name: <span class="blsp-spelling-error" id="SPELLING_ERROR_9">FTDSUCKS</span>.COM<br /><br /> Administrative Contact, Technical Contact:<br /> <span class="blsp-spelling-error" id="SPELLING_ERROR_10">FTD</span> Inc <a title="Search for this email address" href="http://www.domaintools.com/registrant-search/?email=4bee943c8ba8a35015110730320c6e9b" style="position: relative; top: -5px;"><img src="http://source.domaintools.com/email.pgif?md5=4bee943c8ba8a35015110730320c6e9b&face=arial&size=9&color=000000&bgcolor=FFFFFF&face=arial&size=9&color=0000FF&bgcolor=FFFFFF&format[]=underline&format[]=transparent&format[]=transparent" align="middle" border="0" /></a><br /> 3113 <span class="blsp-spelling-error" id="SPELLING_ERROR_11">woodcreek</span> Drive<br /> Downers Grove, IL 60515<br /> US<br /> 630-724-6673<br /><br /> Record expires on 04-Aug-2010.<br /> Record created on 06-Oct-2004.<br /> Database last updated on 22-Oct-2009 23:11:26 EDT.<br /><br /> Domain servers in listed order:<br /><br /> NS1.FTDI.COM 208.13.72.9<br /> NS2.FTDI.COM 208.49.170.8</div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com4tag:blogger.com,1999:blog-1978099791522523959.post-53721486139096556472009-09-14T08:29:00.000-07:002009-09-14T11:11:46.846-07:00Incontent Link Showing in Google Search<div style="text-align: left;">I'm noticing new incontent links appearing in the snippet area of Google search. I ran a search query for "seo marketing" and the 2nd organic result is showing an incontent link in the snippet area:</div><div><img src="http://1.bp.blogspot.com/_1EQ-BmU-Q3I/Sq5hpPu4NWI/AAAAAAAABCM/PKUtiQW5yZg/s400/incontent+link.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 329px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5381345965980005730" /></div><div><br /></div><div>A click on the link will take you to the same main result page but will jump you to the exact paragraph that Google thinks you are looking for (similar to site links, but a little different because it is in the snippet area). </div><div><br /></div><div>It appears that Google is doing some testing on this feature for future use as it is selectively appearing for various searches. </div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com1tag:blogger.com,1999:blog-1978099791522523959.post-64468767339591766782009-09-05T09:36:00.000-07:002009-09-05T09:56:48.633-07:00New Restrictions on FTD's FOL Websites<b>On September 1st, a new restriction for FOL florists emerged in the administration area of the FOL portal related to updating text on the homepage of YOUR website.</b><div><b><br /></b></div><div><b>In that regard, after you attempt an update you will get this:</b></div><div><span class="Apple-style-span" style=" color: rgb(255, 0, 0); font-weight: bold; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family:Arial;font-size:12px;"><blockquote></blockquote>"The Content you've requested requires support assistance. Please contact FOL support at 800-576-6721."</span></div><div><span class="Apple-style-span" style="font-family:Arial;font-size:100%;color:#FF0000;"><span class="Apple-style-span" style=" -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;font-size:12px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style=" -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family:Arial;"><b>After calling the number I spoke with a FTD FOL rep. by the name of "Muigel" who told me that FTD must now manually approve update requests due to recent "federal rules and regulations that have been put in place." </b></span></div><div><span class="Apple-style-span" style="font-family:Arial;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:Arial;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b>Your comments are welcome.....</b></span></span></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com4tag:blogger.com,1999:blog-1978099791522523959.post-20860092496584408692009-08-17T08:54:00.000-07:002009-08-17T09:12:23.757-07:001800Flowers At Proflowers.Com?<div style="text-align: left;">Interesting, today I performed a "site" command on <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Proflowers</span>.com and lo and behold a page from <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Proflowers</span> on Martha Stewart with information about "delivery to your door from 1800flowers" populated. Check it out:</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><img src="http://1.bp.blogspot.com/_1EQ-BmU-Q3I/Sol-3Zro3AI/AAAAAAAABCE/ZHkYoHiABpg/s400/Proflowers+1800flowers.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 199px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5370963520867851266" /></div><div style="text-align: left;"><br /></div><div>Now either 1800flowers is partnering with <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Proflowers</span>, or <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Proflowers</span> is trying to brand rank in Google for both Martha Stewart and 1800flowers.com. If it is the latter and not the former, I'd say <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Proflowers</span> is going to be in hot water.</div><div><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-30093990549730771232009-07-04T17:21:00.001-07:002009-07-05T10:22:37.394-07:00Teleflora: Now Offering "Cheap Flower Arrangements"<div style="text-align: left;">Teleflora is now engaging in competitive price point marketing in an effort to compete with Proflowers and FTD.com. Their marketing strategy is to offer product at $19.99 as displayed in their Adwords campaign:</div><div style="text-align: center;"><img src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/SlAA_bgmB1I/AAAAAAAAA-o/qg-YBA8DNgQ/s400/teleflora.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 238px; height: 86px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5354781046659745618" /><div style="text-align: left;">According to the landing page, if you are looking for "cheap flower arrangements," then their your florist of choice. </div><div style="text-align: left;">I've circled in "red" below the promotion price of $19.99. At present, this marketing strategy seems to be only offered via a click on their Adword campaign and is not available by way of directly going to Teleflora.com. This implies they are testing the water.</div><div style="text-align: left;"><br /></div></div><div style="text-align: left;"><img src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/SlAAP9fInrI/AAAAAAAAA-g/WwLETSrC-lg/s400/teleflora-2.jpg" style="cursor:pointer; cursor:hand;width: 400px; height: 269px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5354780231146708658" /></div><div style="text-align: left;"><br /></div><div><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com2tag:blogger.com,1999:blog-1978099791522523959.post-53571058967580397202009-06-26T14:37:00.000-07:002009-06-26T23:42:27.880-07:00Google Adwords Testing through Proflowers<div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="font-size:medium;">Last week, </span><a href="http://www.webpronews.com/topnews/2009/06/22/google-set-to-test-new-product-ads"><span class="Apple-style-span" style="font-size:medium;"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">WebProNews</span></span></a><span class="Apple-style-span" style="font-size:medium;"> reported that:</span></div></div><div><blockquote><span class="Apple-style-span" style="font-size:small;">"Google started inviting advertisers to participate in a beta program late last week. According to an email, product ads will appear in the Sponsored Links section and "complement" standard text ads."</span></blockquote><span class="Apple-style-span" style="font-size:medium;">Looks like <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Proflowers</span> is now apart of this program. Below you'll notice a "plus" symbol that appears directly in the advertisement:</span></div><img src="http://3.bp.blogspot.com/_1EQ-BmU-Q3I/SkW7SRPuvwI/AAAAAAAAA94/I2wUNq5uYMg/s400/P1.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 165px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5351889654741122818" /><div style="text-align: left;">After clicking the symbol a field then populates with product imagery which pushes the number 1 ranking website down quite a bit.</div><img src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/SkW7br3sbwI/AAAAAAAAA-A/_ZMwv43NdG4/s400/P2.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 296px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5351889816506887938" /><div><span class="Apple-style-span" style="font-size:medium;"> </span></div><div style="text-align: left;">At present, this new way of advertising seems to be only tied to general floral searches. I have not yet noticed it showing for local searches.</div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-84645628582225905662009-06-13T15:15:00.000-07:002009-06-13T16:00:22.079-07:00PageRank Sculpting<div><br /></div><div>Interesting interview of Stephen Spencer (of Netconcepts) on PageRank sculpting by Mike McDonald of WebProsNews.com. For those who may not know, Googler Matt Cutts dropped a bomb at the <a href="http://searchmarketingexpo.com/">SMX expo</a> in Seattle on how Google will handle PageRank flows in the future. <a href="http://www.webpronews.com/topnews/2009/06/09/google-changes-to-no-follow-on-the-horizon">Click here</a> if the video below doesn't play.</div><div><span class="Apple-style-span" style="font-family:-webkit-monospace;font-size:100%;"><span class="Apple-style-span" style="font-size:12px;"><br /></span></span></div><div><span class="Apple-style-span" style=" ;font-family:-webkit-monospace;font-size:12px;"><div style="margin: 0px; padding: 4px 0px 0px 0px; width: 326px; height: 208px; text-align: center; border: solid 1px #000000; background: #D9D9D9 url(http://images.ientrymail.com/webpronews/video/embed-bg.gif) repeat-x left top; font: 14px 'Lucida Grande', Tahoma, Verdana, Times, serif;"><embed src="'http://videos.webpronews.com/video/jwplayer/player.swf'" width="'316'" height="'188'" allowscriptaccess="'always'" allowfullscreen="'true'" flashvars="'config=" file="http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dsmx_sspencer'/"></embed><br /><a href="javascript:return false;" onclick="window.open('http://videos.webpronews.com/video/getcode.php?movie_name=smx_sspencer', 'Code', 'scrollbars,height=450,width=500')" class="right"><img src="http://images.ientrymail.com/webpronews/video/video_embed.jpg" style="position: relative; z-index: 2; margin: 2px 5px 0px -55px;" align="right" border="0" /></a><a href="http://videos.webpronews.com/" style="color: #003366; text-decoration: none;"><b>More WebProNews Videos</b></a></div></span></div><div><span class="Apple-style-span" style="font-family:-webkit-monospace;font-size:100%;"><span class="Apple-style-span" style="font-size:12px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:-webkit-monospace;font-size:100%;"><span class="Apple-style-span" style="font-size:12px;"><span class="Apple-style-span" style=" ;font-family:Georgia;font-size:16px;">While all the major floral players currently do a little PageRank sculpting, as do the wire-service hosted websites (FOL & EFlorist), I don't think the overall impact will be felt much. </span></span></span></div><div><br /></div><div><span class="Apple-style-span" style="font-family:-webkit-monospace;font-size:100%;"><span class="Apple-style-span" style="font-size:12px;"><span class="Apple-style-span" style=" ;font-family:Georgia;font-size:16px;">-Just my opinion. </span></span></span></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-23620600587846953542009-06-02T12:50:00.000-07:002009-06-02T12:57:43.507-07:00Yahoo Search Ranking Changes Scheduled Tonight<div>Yahoo issued another algorithm forcast today:</div><div><span class="Apple-style-span" style="color: rgb(85, 85, 85); font-family:'lucinda grande';font-size:14px;"><h2 size="20px" style=" font-weight: bold; color: rgb(100, 1, 107); "><a href="http://www.ysearchblog.com/2009/06/02/weather-report-yahoo-search-index-update-20/"></a></h2><blockquote><h2 size="20px" style=" font-weight: bold; color: rgb(100, 1, 107); "><a href="http://www.ysearchblog.com/2009/06/02/weather-report-yahoo-search-index-update-20/">Weather Report: Yahoo! Search Index Update</a><span class="Apple-style-span" style="color: rgb(85, 85, 85); font-weight: normal; line-height: 18px; font-size:14px;"></span></h2><h2 style="font-size: 20px; font-weight: bold; color: rgb(100, 1, 107); "><span class="Apple-style-span" style="color: rgb(85, 85, 85); font-weight: normal; line-height: 18px; font-size:14px;">We’re rolling out some updates to our crawling, indexing, and ranking algorithms over the next few days. During this process, you may see some ranking changes and page shuffling in the index.</span></h2></blockquote><h2 style="font-size: 20px; font-weight: bold; color: rgb(100, 1, 107); "><span class="Apple-style-span" style="color: rgb(85, 85, 85); font-weight: normal; line-height: 18px; font-size:14px;"></span></h2></span></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-10415350167102609292009-05-31T23:57:00.000-07:002009-06-01T01:29:56.929-07:00BING.Com MTV Movie Awards 2008??With all the hype in the last 24 hours regarding Microsoft's new <a href="http://www.bing.com/">Decision Search Engine,</a> I decided to stay up late and try it out before most of the world woke up to it in the morning. Within minutes of the announcement, I realized I wasn't the only one up late for it. In fact, Google's own Matt Cutts was already engaged with Bing on Twitter about it. <div><br /></div><div>In their exchange, @Bing <a href="http://twitter.com/bing/status/1988727524">asked Matt</a> to type "mtv movie awards 2009" so he did......and what populated was a <a href="http://www.mattcutts.com/images/bing-movie-2009.png">2008 search result:</a> </div><div><br /></div><div><img src="http://www.mattcutts.com/images/bing-movie-2009.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 674px; height: 908px;" border="0" alt="" /></div><div>Matt then pointed out that Google correctly populates a 2009 result. This exchange was of course a little humorous to me since I witnessed Bing inviting Matt to the experiment, which immediately went sour. But it got me thinking, if it is inferior here, it's probably inferior in a lot of other searches.<br /></div><div><br /></div><div>To add insult to injury, as of this writing, "MTV Movie Awards" is trending in real-time on Twitter.</div><div><br /></div><div><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-89213899916605132852009-05-27T19:52:00.000-07:002009-05-27T19:54:54.340-07:00PageRank Update May 27th 2009There has been a Google PageRank update that just happened 7:45pm. Check all your websites!! Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com2tag:blogger.com,1999:blog-1978099791522523959.post-18580773118782417462009-05-16T09:24:00.000-07:002009-05-16T12:10:59.418-07:00The Future of FlowerComplaint.com: SEO & TwitterMy little <a href="http://floristseowatch.blogspot.com/2009/03/flowercomplaintcom-debut.html">side project</a> with <span class="blsp-spelling-error" id="SPELLING_ERROR_0">flowercomplaint</span>.com is working out better than expected. <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Google's</span> year long <a href="http://www.vitalseomarketing.com/Aged_URL_Importance.html">aging factor</a> has had minimal effect on its web-presence due to the lack of competition regarding its focus. Currently <span class="blsp-spelling-error" id="SPELLING_ERROR_2">flowercomplaint</span>.com ranks on the 1st page of Google for all the following searches:<div><br /></div><div>1800flowers complaints</div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Proflowers</span> complaints</div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_4">FTD</span> complaints</div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_5">Teleflora</span> complaints</div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_6">Justflowers</span> complaints</div><div>Wesley Berry flowers complaints</div><div><br /></div><div>In an effort to build user content for the website while the domain ages in authority, I've utilized the social media outlet Twitter and have created a <a href="http://twitter.com/flowercomplaint">flower complaint</a> account. In the past 4 days, I've uploaded 55 complaints that have come through both Google and Twitter.</div><div><br /></div><div>As time moves forward I'm going to take all the holiday complaints and upload them on to their own page. The idea behind that is to rank the holiday page for that particular holiday. For instance, next year for Mother's Day you can expect to see <span class="blsp-spelling-error" id="SPELLING_ERROR_7">flowercomplaint</span>.com in the top 10 for "Mother's Day flowers" searches (unfortunately, I don't believe that <span class="blsp-spelling-error" id="SPELLING_ERROR_8">flowercomplaint</span>.com will have harnessed enough domain authority in time to rank for Thanksgiving or Christmas, but maybe for Valentines Day searches).</div><div><br /></div><div>A couple of days ago 1800flowers <a href="http://twitter.com/1800flowers/status/1773189964">criticized my effort</a> to build user content for my own gains, but let me state for the record that I make nothing from <span class="blsp-spelling-error" id="SPELLING_ERROR_9">flowercomplaint</span>.com. In fact, it costs me money. Perhaps some day that may change, but right now it is 100% percent expense out of my own pocket. The gain is not my own, rather the gain is in giving some of the real paying customers of 1800flowers/<span class="blsp-spelling-error" id="SPELLING_ERROR_10">Proflowers</span>/<span class="blsp-spelling-error" id="SPELLING_ERROR_11">Justflowers</span>/<span class="blsp-spelling-error" id="SPELLING_ERROR_12">Teleflora</span>/<span class="blsp-spelling-error" id="SPELLING_ERROR_13">WesleyBerry</span> a platform of high visibility.</div><div><br /></div><div>The complaints posted on <span class="blsp-spelling-error" id="SPELLING_ERROR_14">flowercomplaint</span>.com are real-customer experiences.....and there is a demand for a place to go and tell of their experience. <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Flowercomplaint</span>.com provides that platform within a positive outlook for our industry: "Tell others of your experience - Only you can shape and refine the future of the floral industry!"</div><div><br /></div><div>I think <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Teleflora</span> and 1800flowers now see that there is a demand for such a website, as they have both asked for me to help them connect with some of the posters. In that regard, I've recently added text in red font to their complaint pages requesting that the poster add their order number to the complaint.</div><div><br /></div><div>I'll work with these major floral companies the best I can, but their future hangs in the balance of their past customers who want to connect with potential future customers. </div><div><br /></div><div>I'm just the middleman :-)</div><div><div><br /></div></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-11765652490817266322009-05-10T14:02:00.000-07:002009-11-02T23:12:52.769-08:00Mother's Day AftermathI hope all you local florists had a successful Mother's Day!! Special shout going out to my favorite <a href="http://www.russellflorist.com">florist in Saint Louis</a>! It's going to take me a while to recover so I'm probably only going to be able to <a href="http://twitter.com/floristseowatch">tweet posts</a> for the next few days.<div><br /></div><div>I've been on the design table for 5 days with little sleep. I'm sure many of you florists can identify with that.</div><div><br /></div><div>Sleep well.</div><div><br /></div><div>P.S. Of interest, I've got a list of emails to upload to my <a href="http://www.flowercomplaint.com/">Flower Complaint</a> website (too tired to post them now). I'm sure that list is going to build over the next few days. </div><div><div><br /></div><div><br /></div></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-69465443615143009392009-04-28T23:23:00.001-07:002009-04-28T23:43:47.808-07:00Teleflora's Mother's Day Commercial on All EFlorist WebsitesI like the new Teleflora Mother's Day commercial, but I'm not sure how I feel about Teleflora uploading their commercial on to the entire fleet of their Eflorist websites. Yes, that's right, yesterday Teleflora uploaded their commercial to every hosted Teleflora website. If you OWN a domain that has a Teleflora hosted template, you'll see it on YOUR website.<div><br /></div><div><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/bXr7tTOvMrA&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/bXr7tTOvMrA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-83463967774022597602009-04-25T11:48:00.000-07:002009-04-25T12:12:56.977-07:00Google Does Forgive: "Reconsideration Request"Yesterday Google published an interesting video on "reconsideration requests." For those of you who don't know, a reconsideration request is for websites that have been penalized. In that regard, websites are often penalized for artificially manipulating Google's algorithm. <div><br /></div><div>The moral of the story below.....is that if your website has been penalized you must come clean with everything you did (in detail)....ask for forgiveness.....and promise to never do it again.</div><div><br /></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 10px; white-space: pre; "><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/G959-2RlPyA&hl=en&fs=1&color1=0x234900&color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/G959-2RlPyA&hl=en&fs=1&color1=0x234900&color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span><br /></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 10px; white-space: pre;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 10px; white-space: pre;"><span class="Apple-style-span" style="font-family: Georgia; font-size: 16px; white-space: normal; ">The frustrating thing about a Google penalty, is that Google does not tell you if your website has been penalized, nor will they inform you of why your website was penalized. It is up to you to spill your guts.....and hope that Google here's you. So if you ever find yourself submitting a "reconsideration request," think of it as a prayer.</span><br /></span></div><div><br /></div><div>In some cases, it appears to work.</div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-20675456043630004652009-04-25T08:42:00.000-07:002009-04-25T09:06:53.227-07:00Mother[']s Day:To Optimize With or Without the ApostropheI was just looking over last year's search stats (2008) for a floral website that I run that ranked in the top 5 results (in Google) for all of the following keywords. Of interest in that regard, is the search volume difference between the use or non use of the apostrophe.<div><br /></div><div>These stats represent the 5 days leading up to Mother's Day. <div><br /></div><div><span class="Apple-style-span" style="border-collapse: collapse; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family:arial;font-size:12px;"><table style="border-collapse: collapse; width: 100%; height: 100%; font-size: 95%; clear: both; "><thead><tr><th class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(229, 229, 229); white-space: nowrap; width: 50%; text-align: left; background-position: initial initial; "><div class="text_wrapper" title="Keyword" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Keyword</div></div></th><th style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(229, 229, 229); white-space: nowrap; background-position: initial initial; "><div class="text_wrapper" title="Visits" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Visits</div></div></th><th style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(229, 229, 229); white-space: nowrap; background-position: initial initial; "><div class="text_wrapper" title="% visits" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">% visits</div></div></th></tr></thead><tbody><tr class="highlight"><td class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); text-align: left; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div class="text_wrapper" title="mothers day flowers" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://www.google.com/analytics/reporting/dashboard?id=8527737&pdr=20080501-20080524&cmp=average&trows=10&gdfmt=nth_day&lp=%2Fanalytics%2Freporting%2Fkeywords#lts=1240674270454" onclick="window["DashboardComponent_812737699"]._drillDown(1); return false;" style="color: rgb(0, 92, 156); outline-style: none; outline-width: initial; outline-color: initial; text-decoration: none; margin-left: 1px; ">mothers day flowers</a></div></div></td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">2,366</td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">44.69%</td></tr><tr class=""><td class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); text-align: left; background-position: initial initial; "><div class="text_wrapper" title="mother's day flowers" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://www.google.com/analytics/reporting/dashboard?id=8527737&pdr=20080501-20080524&cmp=average&trows=10&gdfmt=nth_day&lp=%2Fanalytics%2Freporting%2Fkeywords#lts=1240674270454" onclick="window["DashboardComponent_812737699"]._drillDown(2); return false;" style="color: rgb(0, 92, 156); outline-style: none; outline-width: initial; outline-color: initial; text-decoration: none; margin-left: 1px; ">mother's day flowers</a></div></div></td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); background-position: initial initial; ">1,585</td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); background-position: initial initial; ">29.94%</td></tr><tr class="highlight"><td class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); text-align: left; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div class="text_wrapper" title="flowers for mothers day" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://www.google.com/analytics/reporting/dashboard?id=8527737&pdr=20080501-20080524&cmp=average&trows=10&gdfmt=nth_day&lp=%2Fanalytics%2Freporting%2Fkeywords#lts=1240674270454" onclick="window["DashboardComponent_812737699"]._drillDown(3); return false;" style="color: rgb(0, 92, 156); outline-style: none; outline-width: initial; outline-color: initial; text-decoration: none; margin-left: 1px; ">flowers for mothers day</a></div></div></td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">427</td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">8.07%</td></tr><tr class=""><td class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); text-align: left; background-position: initial initial; "><div class="text_wrapper" title="flowers for mother's day" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://www.google.com/analytics/reporting/dashboard?id=8527737&pdr=20080501-20080524&cmp=average&trows=10&gdfmt=nth_day&lp=%2Fanalytics%2Freporting%2Fkeywords#lts=1240674270454" onclick="window["DashboardComponent_812737699"]._drillDown(4); return false;" style="color: rgb(0, 92, 156); outline-style: none; outline-width: initial; outline-color: initial; text-decoration: none; margin-left: 1px; ">flowers for mother's day</a></div></div></td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); background-position: initial initial; ">158</td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(249, 249, 249); background-position: initial initial; ">2.98%</td></tr><tr class="highlight"><td class="text" style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); text-align: left; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div class="text_wrapper" title="flowers mothers day" style="display: block; position: relative; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; width: 100%; height: 1.2em; "><div class="text_wrapper" style="display: block; position: absolute; top: 0px; left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 100%; height: 1.2em; white-space: nowrap; overflow-x: hidden; overflow-y: hidden; text-overflow: ellipsis; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="https://www.google.com/analytics/reporting/dashboard?id=8527737&pdr=20080501-20080524&cmp=average&trows=10&gdfmt=nth_day&lp=%2Fanalytics%2Freporting%2Fkeywords#lts=1240674270454" onclick="window["DashboardComponent_812737699"]._drillDown(5); return false;" style="color: rgb(0, 92, 156); outline-style: none; outline-width: initial; outline-color: initial; text-decoration: none; margin-left: 1px; ">flowers mothers day</a></div></div></td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">84</td><td style="padding-top: 0.5em; padding-right: 0.75em; padding-bottom: 0.5em; padding-left: 0.75em; text-align: right; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(187, 187, 187); background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; ">1.59%</td></tr></tbody></table></span></div></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-33220809459368222972009-04-21T17:02:00.001-07:002009-04-21T17:45:50.226-07:00"SEO Marketing" Showing in Local Results<div>Local search has worked it's way over to the <span class="blsp-spelling-error" id="SPELLING_ERROR_0"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEO</span></span> field for the first time today. A search on "<span class="blsp-spelling-error" id="SPELLING_ERROR_1"><span class="blsp-spelling-error" id="SPELLING_ERROR_1">seo</span></span> marketing" will now yield local results below the top ranking websites. </div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/Se5e2WyM2pI/AAAAAAAAA3Y/fvDCWYTyE8k/s1600-h/www_google_comsearch_hl%3Den%26rlz%3D1C1CHMI_enUS291US303%26q%3Dseo%2Bmarketing%26btnG%3DSearch.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 296px; height: 400px;" src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/Se5e2WyM2pI/AAAAAAAAA3Y/fvDCWYTyE8k/s400/www_google_comsearch_hl%3Den%26rlz%3D1C1CHMI_enUS291US303%26q%3Dseo%2Bmarketing%26btnG%3DSearch.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5327299697147959954" /></a><br /><div>It hasn't yet carried over to search phrases like "<span class="blsp-spelling-error" id="SPELLING_ERROR_2"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">SEO</span></span>" or "<span class="blsp-spelling-error" id="SPELLING_ERROR_3"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">SEO</span></span> company" or "<span class="blsp-spelling-error" id="SPELLING_ERROR_4"><span class="blsp-spelling-error" id="SPELLING_ERROR_4">SEO</span></span> firm" but I'm sure it will. I find it <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">particularly</span> <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">intriguing</span> that "<span class="blsp-spelling-error" id="SPELLING_ERROR_7"><span class="blsp-spelling-error" id="SPELLING_ERROR_5">SEO</span></span> marketing" is given special value as the 1st to include local search <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">among other</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_7">SEO</span> terms.</div><div><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-81582288127796777152009-04-15T00:00:00.000-07:002009-04-15T00:09:15.349-07:00Have you ever heard of MajesticSEO.com?<p class="MsoNormal">MajesticSEO.com offers some great free tools on website backlink discovery as it pertains to charting link-vote activity over long periods of time. Of interest, if we apply this tool to FTD, 1800flowers, Proflowers, and Teleflora, we can see each floral company’s offsite SEO push at different stages. In the graph below, highlighted in blue, we see that FTD made a huge push in late 2007 thru early 2008. </p><p class="MsoNormal">Color codes below: <span class="Apple-style-span" style="color: rgb(51, 51, 255);"><span class="Apple-style-span" style="font-weight: bold;">FTD</span></span>, <span class="Apple-style-span" style="color: rgb(255, 0, 0);"><span class="Apple-style-span" style="font-weight: bold;">1800flowers</span></span>, <span class="Apple-style-span" style="color: rgb(255, 153, 255);"><span class="Apple-style-span" style="font-weight: bold;">Proflowers</span></span>, & <span class="Apple-style-span" style="color: rgb(255, 255, 0);"><span class="Apple-style-span" style="font-weight: bold;">Teleflora</span></span></p><img src="http://3.bp.blogspot.com/_1EQ-BmU-Q3I/SeWHjA2vRvI/AAAAAAAAA3Q/u9hL47XBX_U/s400/majesticseo_backlinkshistory_refdomains_ftd_com_1800flowers_com_proflowers_com_teleflora_com.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 125px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5324811170030241522" /><p class="MsoNormal"><a href="https://www.majesticseo.com/comparedomainbacklinkhistory.php">Check out the tool here</a><br /></p>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com2tag:blogger.com,1999:blog-1978099791522523959.post-16370781504320831482009-04-12T13:31:00.000-07:002009-04-12T15:26:29.576-07:00SEMRush.com<div>Have you ever heard of <a href="http://www.semrush.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEM</span> Rush</a>? If not, <span class="blsp-spelling-error" id="SPELLING_ERROR_1">SEM</span> Rush is a great competitive research tool that can be used to peer into the search volumes of websites other than your own. Of interest in that regard, are the monthly averages of the major floral players:</div><div><br /></div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_2">Teleflora</span>.com - <a href="http://www.semrush.com/search.php?q=teleflora.com&x=0&y=0">300.3k a month</a></div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Proflowers</span>.com - <a href="http://www.semrush.com/search.php?q=proflowers.com&x=0&y=0">755.0k a month</a><br /></div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_4">FTD</span>.com - <a href="http://www.semrush.com/info/ftd.com?ref=798325166">851.0k a month</a></div><div>1800flowers.com <a href="http://www.semrush.com/search.php?q=1800flowers.com&x=0&y=0">2680.0k a month</a></div><div><br /></div><div>I have a handful of tools that I use everyday, and <span class="blsp-spelling-error" id="SPELLING_ERROR_5">SEM</span> Rush is counted <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">among</span> them. </div><div><br /></div><div>Have fun with it!</div><div><br /></div><div><br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-91638101313646291602009-04-02T00:59:00.000-07:002009-04-02T01:55:52.778-07:00Multiple Brands Experience "Sitelinks" at Once<div>Just days ago I blogged about Google running an IP-based <a href="http://floristseowatch.blogspot.com/2009/03/local-algorithm-showing-within-general.html">local algorithm</a> within general search for single keywords like "flowers" and "florist" etc... As we saw in that post, Google is now ranking 3 brand websites followed by a local IP-based 10 pack. As I mentioned back then, this is a breakthough for local business exposure as it now evens the search field.</div><div>Fast forward to today, and now Google has implemented another feature called "sitelinks" to their brand ranking process. Yes, sitelinks are nothing new as they have always been reserved for the top ranking website only (not all top ranking websites can generate them) as we see in this example:<br /></div><img src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/SdR5X2fQtNI/AAAAAAAAA1w/uRmZiJ0eJ2M/s400/sitelinks.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 122px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5320010510501983442" /><div>But now Google is giving the top 3 brand rankers all "sitelinks" at once for the keyword "flowers:" </div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_1EQ-BmU-Q3I/SdRwhluSbBI/AAAAAAAAA1o/AgztwWhb2xM/s1600-h/www_google_comsearch_rlz%3D1C1CHMI_enUS291US303%26aq%3Df%26sourceid%3Dchrome%26ie%3DUTF-8%26q%3Dflowers.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 175px;" src="http://3.bp.blogspot.com/_1EQ-BmU-Q3I/SdRwhluSbBI/AAAAAAAAA1o/AgztwWhb2xM/s400/www_google_comsearch_rlz%3D1C1CHMI_enUS291US303%26aq%3Df%26sourceid%3Dchrome%26ie%3DUTF-8%26q%3Dflowers.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5320000782195649554" /></a>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-6865917554292032132009-04-01T22:30:00.000-07:002009-04-01T22:45:20.456-07:00Google PageRank Update April 1stThere was a PageRank update today. Not much to report as far as the major players are concerned. The only real difference is that Google removed FlowerPetal's apparent penalty reduction that happend back in Feb. and reinstated it to a PR5.<div><br /></div><div>The following chart covers the last 5 updates. <br /><div><br /></div><div><table class="MsoTableGrid" border="1" cellspacing="0" cellpadding="0" style="border-collapse:collapse;border:none;mso-border-alt:solid black .5pt; mso-border-themecolor:text1;mso-yfti-tbllook:1184;mso-padding-alt:0in 5.4pt 0in 5.4pt"> <tbody><tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt">PageRank Prior to Sept. 27<sup>th</sup> 2008<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-left:none;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt">PageRank Update Sept. 28<sup>th</sup> 2008</span></p> </td> <td width="120" valign="top" style="width:89.7pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-left:none;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt">PageRank Update Dec. 30<sup>th</sup> 2008</span></p> </td> <td width="144" valign="top" style="width:108.3pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-left:none;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt">PageRank Update<o:p></o:p></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt">Feb. 28<sup>th</sup> 2009<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-left:none;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt; color:red">PageRank Update<o:p></o:p></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0in;margin-bottom:.0001pt; text-align:center;line-height:normal"><span style="mso-bidi-font-size:12.0pt; color:red">April 1<sup>st</sup> 2009<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:1"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">FTD PR7<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">FTD PR6<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">FTD PR6<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">FTD PR6<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">FTD PR6<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:2"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Proflowers PR6<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Proflowers PR6<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Proflowers PR6<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Proflowers PR6<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">Proflowers PR6<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:3"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">1800flowers PR7<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">1800flowers PR7<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">1800flowers PR7<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">1800flowers PR7<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">1800flowers PR7<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:4"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Teleflora N/A<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Teleflora N/A<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Teleflora PR6<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Teleflora PR6<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">Teleflora PR6<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:5"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Justflowers N/A<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Justflowers N/A<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Justflowers N/A<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Justflowers PR4<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">Justflowers PR4<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:6"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Flowerpetal PR4<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">FlowerPetal PR5<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Flowerpetal PR5<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt"><span class="Apple-style-span" style="color: rgb(0, 0, 153);"><span class="Apple-style-span" style="font-weight: bold;">FlowerPetal PR2</span></span><o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">FlowerPetal PR5<o:p></o:p></span></p> </td> </tr> <tr style="mso-yfti-irow:7;mso-yfti-lastrow:yes"> <td width="118" valign="top" style="width:88.75pt;border:solid black 1.0pt; mso-border-themecolor:text1;border-top:none;mso-border-top-alt:solid black .5pt; mso-border-top-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Wesleyberry<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">flowers.com PR7<o:p></o:p></span></p> </td> <td width="118" valign="top" style="width:88.8pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Wesleyberry<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">flowers.com PR5<o:p></o:p></span></p> </td> <td width="120" valign="top" style="width:89.7pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Wesleyberry<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">flowers.com PR5<o:p></o:p></span></p> </td> <td width="144" valign="top" style="width:108.3pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">Wesleyberry<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt">flowers.com PR4<o:p></o:p></span></p> </td> <td width="138" valign="top" style="width:103.25pt;border-top:none;border-left: none;border-bottom:solid black 1.0pt;mso-border-bottom-themecolor:text1; border-right:solid black 1.0pt;mso-border-right-themecolor:text1;mso-border-top-alt: solid black .5pt;mso-border-top-themecolor:text1;mso-border-left-alt:solid black .5pt; mso-border-left-themecolor:text1;mso-border-alt:solid black .5pt;mso-border-themecolor: text1;padding:0in 5.4pt 0in 5.4pt"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="mso-bidi-font-size:12.0pt;color:red">Wesleyberry flowers.com PR4<o:p></o:p></span></p> </td> </tr></tbody></table></div></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-51522168322045961772009-03-28T10:30:00.001-07:002009-08-05T12:02:03.724-07:00Local Algorithm Showing within General Search<span><span>It looks like Google has rolled out an algorithm where a local algorithm is now being shown within general search terms. For instance, ever since the recent<a href="http://www.seobook.com/google-branding"> brand ranking algorithm</a> was implemented in January the top 4 floral companies have seemingly appeared secure in their dominance for many general floral keywords like “flowers,” "flower delivery," “florist,” etc… </span></span><div><br /></div><div><span><span>Fast forward to today, and it looks like Google is now attempted to aid mom & pop shops. Here is a search on the keyword "flowers:" </span></span></div><div><img src="http://1.bp.blogspot.com/_1EQ-BmU-Q3I/Sc5fJkA675I/AAAAAAAAA1g/HCtKQ8Aywf0/s400/www_google_comsearch_rlz%3D1C1CHMI_enUS291US303%26sourceid%3Dchrome%26ie%3DUTF-8%26q%3Dflowers.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 362px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5318292827862134674" /></div><div><br /></div><div><span><span>I live in California so it appears Google is reading my <span class="blsp-spelling-error" id="SPELLING_ERROR_0">IP</span> address and populating local results in apropos. However, if I click on “change location” above the local algorithm is removed and replaced with a field box with the option to enter a new location. So if I wanted to locate a particular <a href="http://www.rutlandbeardruxton.com/">Baltimore Florist</a> or just look for <a href="http://www.funeralsflowers.com">funeral flowers</a> in a particular area, I would change the field box to populate that areas florists. This is a different from the usual text in the upper right corner that says: "Customized based on recent search activity." In that circumstance, a simple refresh removes the customization. But this in not the case in the new algorithm, you actually have to physically click "change location."</span></span><p class="MsoNormal" align="right" style="text-align:right"><span style="line-height: 115%;font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; font-family:";font-size:12.0pt;color:black;"><o:p></o:p></span></p></div><div>Also, the local listings seem to be from areas *near* my IP address location but not directly *in* my IP address area. If Google could just perfect that element to populate truer local listings this algorithm will be a breakthrough in favor for the local florist. </div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com10tag:blogger.com,1999:blog-1978099791522523959.post-19635302911940040402009-03-27T04:54:00.001-07:002009-03-27T05:00:23.475-07:00March Yahoo Algorithm UpdateWhile there hasn't been a weather report released by Yahoo as of yet regarding an algorithm update, I am seeing changes in how they pull results.<div><br /></div><div>Check your rankings.</div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-78028866678905186792009-03-24T18:27:00.000-07:002009-03-24T18:50:16.182-07:00Cut Flower Commission & TaxPayer Money<span class="Apple-style-span" style=" line-height: 17px; font-family:Helvetica;font-size:12px;"><span><span><div>Hot off the press regarding California's Cut Flower Commission and use of taxpayer money. Source is cited at the bottom: </div><div><span class="Apple-style-span" style=" font-weight: bold; line-height: 21px; font-size:22px;"></span></div></span></span></span><blockquote><span class="Apple-style-span" style=" line-height: 17px; font-family:Helvetica;font-size:12px;"><span><span><div><span class="Apple-style-span" style=" font-weight: bold; line-height: 21px; font-size:22px;">On The Money: Cut Flowers</span><br /></div><div><span class="Apple-style-span" style=" font-weight: bold; line-height: 21px;font-size:22px;"><span class="Apple-style-span" style="color: rgb(103, 103, 103); font-weight: normal; line-height: 17px; font-size:12px;">SACRAMENTO (CBS13)</span></span></div>Its a business with a more than $10 billion dollar impact on the state! <br /><br />Flowers, and many of the buds you buy are grown here in California. The largest growers actually have to pay the state to do business in the form of fees to an agency called the Cut Flower Commission. In fact, the commission runs of those fees, as well as federal grants paid by your income taxes. Critics say Governor Schwarzenegger has told all state agencies to cut travel costs and since the commission is a state agency they, too, should watch what they're spending. <br /><br />So we wanted to know what the Cut Flower Commission spent on travel and found a lot of money spent on things that had nothing to do with flowers. <br /><br />Kasey Cronquist holds the title of Executive Director - and Ambassador - for the commission. While they have a Sacramento address, Cronquist is based in Carpinteria, California. He spent thousands in travel last year, travelling all over the country, from Salt Lake City to Cleveland to Washington, D.C. He even made a trip to Bogota, Columbia. <br /><br />Nearly every time he's come to Sacramento, he's stayed right across the street from the capitol at the Hyatt, spending upwards of $120 or more a night. <br /><br />Nearly every time he leaves town Kronquist stays at expensive hotels like a Radisson or the Fairmont in Washington, D.C. He's paid $7.00 per bottle for water; charged up to $60 for laundry; ordered room service nearly every time he stays in a hotel; hit the mini bar; and charged hundreds of dollars for fancy dinners every time he's out of town. <br /><br />They seem to be wasting fee payers revenue, says Jon Coupal, president of the watchdog group the Howard Jarvis Taxpayers Association. He says they're spending money every trip for things that are quite purely fluff. <br /><br />Coupal says at a time when state agencies are being asked to make cuts, the commission is spending too much. <br /><br />Whether its a non-profit or a government entity people need to understand they have a fiduciary obligation to the people who pay the bills, says Coupal. <br /><br />Kasey Cronquist refused to speak about his expenses on-camera, but told CBS-13s Sam Shane that he believes all the expenses are acceptable. He sent us this statement: <br /><br />...room service meals and the occasional snack or bottle of water from the mini-bar are expenses that I'm confident any frequent business traveler would find reasonable. <br /><br />He also adds that "We are passionate about what we do and all our travel takes place to help ensure a positive business environment for our growers to thrive." <br /><br />But critics like Jon Coupal say it doesn't take cross-country travel for the flower business to grow. There's still no concerted effort to look at the expenditure side, says Coupal, and see if Californians are getting the best value for their dollar and quite frankly, they're not!</span></span></span><div><span class="Apple-style-span" style=" line-height: 17px;font-family:Helvetica;font-size:12px;">Source: <a href="http://cbs13.com/onthemoney/On.The.Money.2.966985.html">CBS13</a></span></div></blockquote><div><span class="Apple-style-span" style=" line-height: 17px;font-family:Helvetica;font-size:12px;"><a href="http://cbs13.com/onthemoney/On.The.Money.2.966985.html"></a></span></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-32924016413518375652009-03-22T23:40:00.000-07:002009-03-23T21:50:04.709-07:00Teleflora Link Bait SuperBowl Video<div>A recent blog post over on SEOmoz about <a href="http://www.seomoz.org/blog/politics-and-link-campaigns-in-the-blogosphere">Comedy Central's use of video link bait</a> reminded me of a similar situation where the SEO for Teleflora.com embedded their SuperBowl Ad with text links aimed at ranking the giant for "flowers," "florists," and "flower delivery".... </div><div><div style="'margin:"><br /></div><div style="'margin:"><img src="http://2.bp.blogspot.com/_1EQ-BmU-Q3I/SchlXyfcRDI/AAAAAAAAA04/FUrkHR1nqO0/s400/teleflora+link+bait.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 333px; height: 198px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5316610819475915826" /></div><br /></div><div>Notice the <span class="Apple-style-span" style="color: rgb(51, 51, 255);"><span class="Apple-style-span" style="font-weight: bold;">blue font text links <span class="Apple-style-span" style="color: rgb(0, 0, 0);"><span class="Apple-style-span" style="font-weight: normal;">above. The SEO for <a href="http://www.teleflora.com/tfdifference.asp">Teleflora is hoping that bloggers will do as I just did and post it.</a> As more and more bloggers post the video Google begins to credit Teleflora to rank better for those terms. </span></span></span></span><br /></div><div>Unfortunatly, in order to tell of this, I had to post the video.<br /></div><div><span class="Apple-style-span" style="color: rgb(255, 0, 0);"><span class="Apple-style-span" style="font-weight: bold;">Update:</span></span><span class="Apple-style-span" style="font-weight: bold;"> </span>I replaced the live link bait with an image of it. I was just educated by my wife on the Fn + PrtSc key.<br /></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com0tag:blogger.com,1999:blog-1978099791522523959.post-63859343074106339122009-03-15T20:58:00.000-07:002009-03-15T22:37:01.330-07:00FlowerComplaint.Com DebutI've been working on a little website project and I think it is ready for its debut even though I'm still tweaking things.<div><br /></div><div>The website is <a href="http://www.flowercomplaint.com/">www.flowercomplaint.com</a> . Respondents can instantly upload floral pictures via email or mobile device to the appropriate company category e.g. Proflowers, FTD, 1800flowers, Teleflora, Justflowers.<div><br /></div><div>For those of you in the floral industry the website may strike you in an odd way but rest assured the intent of the website is to give people a place to vent of their floral experience within the context of a positive outlook for our industry. </div><div><br /></div><div>The slogan: "<span class="Apple-style-span" style="color: rgb(34, 77, 207); font-weight: bold; font-family:Arial;">Only You Can Shape & Refine the Future of the Floral Industry!"</span></div><div><br /></div><div>The idea for flowercomplaint.com was born right out of Google's Analytics tracking for Florist SEO Watch. Yes, that's right, I decided to create flowercomplaint.com based on how some people are reaching this blog through search. So desperate are some people to vent of their negative floral experience that they either contact me directly or look within this blog for the floral company that messed up.....and comment thereat where the context of my post doesn't match their complaint. Now they've got a place to express their frustrations.</div><div><br /></div><div>Over time as more and more user content gets added to the website I'll be giving well-written substantial complaints their own page in an effort to make it difficult for the major floral players to perform reputation management on flowercomplaint.com. </div><div><br /></div><div>I'm also going to try to incorporate related news pieces as they become available before the holidays.</div><div><br /></div><div>Any way, the site is brand new and a project in motion. Feel free to express your view of the site and any ideas you may have to help better it. Or, if you think it's not a good idea, take your complaint over to flowercomplaint.com!! (just kidding)</div></div>Mark McFallhttp://www.blogger.com/profile/09011114206387902762noreply@blogger.com5