Saturday, July 4, 2009

Teleflora: Now Offering "Cheap Flower Arrangements"

Teleflora is now engaging in competitive price point marketing in an effort to compete with Proflowers and FTD.com. Their marketing strategy is to offer product at $19.99 as displayed in their Adwords campaign:
According to the landing page, if you are looking for "cheap flower arrangements," then their your florist of choice.
I've circled in "red" below the promotion price of $19.99. At present, this marketing strategy seems to be only offered via a click on their Adword campaign and is not available by way of directly going to Teleflora.com. This implies they are testing the water.