Last week, WebProNews reported that:
"Google started inviting advertisers to participate in a beta program late last week. According to an email, product ads will appear in the Sponsored Links section and "complement" standard text ads."Looks like Proflowers is now apart of this program. Below you'll notice a "plus" symbol that appears directly in the advertisement:
After clicking the symbol a field then populates with product imagery which pushes the number 1 ranking website down quite a bit.
At present, this new way of advertising seems to be only tied to general floral searches. I have not yet noticed it showing for local searches.