Google Adwords Testing through Proflowers

Last week, WebProNews reported that:

"Google started inviting advertisers to participate in a beta program late last week. According to an email, product ads will appear in the Sponsored Links section and "complement" standard text ads."

Looks like Proflowers is now apart of this program. Below you'll notice a "plus" symbol that appears directly in the advertisement:

After clicking the symbol a field then populates with product imagery which pushes the number 1 ranking website down quite a bit.

At present, this new way of advertising seems to be only tied to general floral searches. I have not yet noticed it showing for local searches.

PageRank Sculpting

Interesting interview of Stephen Spencer (of Netconcepts) on PageRank sculpting by Mike McDonald of WebProsNews.com. For those who may not know, Googler Matt Cutts dropped a bomb at the SMX expo in Seattle on how Google will handle PageRank flows in the future. Click here if the video below doesn't play.

More WebProNews Videos

While all the major floral players currently do a little PageRank sculpting, as do the wire-service hosted websites (FOL & EFlorist), I don't think the overall impact will be felt much.

-Just my opinion.

Yahoo Search Ranking Changes Scheduled Tonight

Yahoo issued another algorithm forcast today:

Weather Report: Yahoo! Search Index Update

We’re rolling out some updates to our crawling, indexing, and ranking algorithms over the next few days. During this process, you may see some ranking changes and page shuffling in the index.