Interesting interview of Stephen Spencer (of Netconcepts) on PageRank sculpting by Mike McDonald of WebProsNews.com. For those who may not know, Googler Matt Cutts dropped a bomb at the SMX expo in Seattle on how Google will handle PageRank flows in the future. Click here if the video below doesn't play.
While all the major floral players currently do a little PageRank sculpting, as do the wire-service hosted websites (FOL & EFlorist), I don't think the overall impact will be felt much.
-Just my opinion.