Teleflora is now engaging in competitive price point marketing in an effort to compete with Proflowers and FTD.com. Their marketing strategy is to offer product at $19.99 as displayed in their Adwords campaign:
According to the landing page, if you are looking for "cheap flower arrangements," then their your florist of choice.
I've circled in "red" below the promotion price of $19.99. At present, this marketing strategy seems to be only offered via a click on their Adword campaign and is not available by way of directly going to Teleflora.com. This implies they are testing the water.
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2 comments:
It should be noted that they don't offer $19.99 items - they are just regular priced items at $29.99 and the $19.99 price point comes from the "$10 off" discount they are using. Very misleading to the customer who is going to go to Teleflora looking for $19.99 products AND the $10 off.
As a local florist, I am not excited to hear about this trend. When you go to teleflora.com, a local florist fills the order, hand delivers it and guarantees it, and yet only gets a percentage of the cost of the bouquet. With some of the other websites, all you get is flowers in a box, shipped in hot summer weather or freezing cold in the winter.
Think about it, is a florist going to stay in business long, only getting a percentage of a $9.99 arrangement? ($19.99 with $10 off as the anonymous poster suggested)
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