Saturday, May 16, 2009

The Future of SEO & Twitter

My little side project with is working out better than expected. Google's year long aging factor has had minimal effect on its web-presence due to the lack of competition regarding its focus. Currently ranks on the 1st page of Google for all the following searches:

1800flowers complaints
Proflowers complaints
FTD complaints
Teleflora complaints
Justflowers complaints
Wesley Berry flowers complaints

In an effort to build user content for the website while the domain ages in authority, I've utilized the social media outlet Twitter and have created a flower complaint account. In the past 4 days, I've uploaded 55 complaints that have come through both Google and Twitter.

As time moves forward I'm going to take all the holiday complaints and upload them on to their own page. The idea behind that is to rank the holiday page for that particular holiday. For instance, next year for Mother's Day you can expect to see in the top 10 for "Mother's Day flowers" searches (unfortunately, I don't believe that will have harnessed enough domain authority in time to rank for Thanksgiving or Christmas, but maybe for Valentines Day searches).

A couple of days ago 1800flowers criticized my effort to build user content for my own gains, but let me state for the record that I make nothing from In fact, it costs me money. Perhaps some day that may change, but right now it is 100% percent expense out of my own pocket. The gain is not my own, rather the gain is in giving some of the real paying customers of 1800flowers/Proflowers/Justflowers/Teleflora/WesleyBerry a platform of high visibility.

The complaints posted on are real-customer experiences.....and there is a demand for a place to go and tell of their experience. provides that platform within a positive outlook for our industry: "Tell others of your experience - Only you can shape and refine the future of the floral industry!"

I think Teleflora and 1800flowers now see that there is a demand for such a website, as they have both asked for me to help them connect with some of the posters. In that regard, I've recently added text in red font to their complaint pages requesting that the poster add their order number to the complaint.

I'll work with these major floral companies the best I can, but their future hangs in the balance of their past customers who want to connect with potential future customers. 

I'm just the middleman :-)

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