"Today’s economic climate is certainly not news to anyone. As consumers tightened their sweetheart budgets, the leading online florists pulled out all stops to gain market share (one going so far as advertising during the Super Bowl). In 2009, ProFlowers.com clearly outperformed its top rivals by having more online transactions than their top three competitors combined."What amazes me about that fact is that Proflowers had a delivery charge of $22.98 which was far more than any other online florist (see here).
In fact, in the week leading up to Valentine's Day, my store recieved several calls from would-be Proflowers customers who said they backed out of Proflowers' shopping cart because their delivery fee was too high. I'm sure other florists got the same type of call.