Sunday, March 1, 2009 PageRank 5 to PageRank 2 (Dunce Hat)

Back in 2008 I had a watchful eye out for as they suddenly began to rank 3rd in Google for “flowers.” Back then, I noted that some of the tactics they were employing to rank were very risky. Sure enough, just a couple of weeks later they didn’t even rank in the top 1000 for the same key-phrase. At the time, they had a Google PageRank value of “5” and were drawing most of the energy to rank from the following websites which also had PageRank values of “5”:


[As I mentioned back then, if you clicked on the links above and scrolled to the bottom you saw a variation of this: "Need flowers for your night out? Click here to send flowers."]

Fast forward to 2009 and it appears that not only has Google devalued the PageRank values of flowerpetal’s network websites (from PageRank 5s to PageRanks 3s & 4s), but itself has been hit the hardest going from a PageRank 5 to a PageRank 2.

Yes, while this PageRank devalue is like a public spank equivalent to having to wear a dunce hat, continues to rank good for geographical florist searches even though primary ranking for popular general terms has been taken away from them.  

But they’ve been publicly spanked nonetheless. 

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