Matt Cutts on Brand Ranking: "Vince's Change"

Matt Cutts seems to down play the significance of the new "brand" algorithm and brushes it off as one of "Vince's changes" in the following video. The tone in the video is such that the change is not as significant as SEOs are making it out to be. The problem with Cutts' commentary, is that the facts DO suggest that the change is significant, and top Google engineers like Eric Schmidt have expressed in the past that Google will be headed in a brand ranking direction.