A recent blog post over on SEOmoz about Comedy Central's use of video link bait reminded me of a similar situation where the SEO for Teleflora.com embedded their SuperBowl Ad with text links aimed at ranking the giant for "flowers," "florists," and "flower delivery"....
Notice the blue font text links above. The SEO for Teleflora is hoping that bloggers will do as I just did and post it. As more and more bloggers post the video Google begins to credit Teleflora to rank better for those terms.
Unfortunatly, in order to tell of this, I had to post the video.
Update: I replaced the live link bait with an image of it. I was just educated by my wife on the Fn + PrtSc key.