Sunday, October 26, 2008

New on the radar is which is an affiliate for According to the whois data base, the registrant is:

Terence Wilson
4 Jersey Way
BarwellLeicestershire LE9 8HR

This massive website has pages that are optimized to rank for floral terms related to individual States (e.g. “flower delivery Alabama” etc…) and some of the most popular cities in the United States. While I doubt that it will reach the web-presence level of Wesley Berry Flowers, you can expect to see this site appear in popular search results in the coming months.

However, its success will likely be short lived. The website will probably drift off into Google’s oblivion within a year for reasons related to it being eventually identified as a type of “doorway” website. What is a “doorway” page/website? According to Google:

“Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our webmaster guidelines.

Google's aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practice, including removing these sites from the Google index.”

The site currently has multiple links going to on every single page. In fact, the website does not even have a shopping cart at all but rather “funnels” everything to Justflowers’ shopping cart. In short, is nothing but an empty shell and Google-bot has shown itself smart enough to catch that practice as time moves forward.

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