Friday, October 31, 2008

Teleflora.com #10 Thanksgiving Flowers


Coming in at #10 in Google for “Thanksgiving flowers” is Teleflora.com.


Thanksgiving Flowers | Order Thanksgiving Flowers Online ...

Send Thanksgiving flowers, and celebrate the start of a season filled with family and friends. With our extensive network of Teleflora florists,

www.teleflora.com/flowers/thanksgiving-flowers-and-centerpieces-108856_108857c.asp

Of interest to florists who are just getting involved in SEO, please note that the blue area above is what is called a “Title-Tag”; while the black area below the blue font is what is called the meta-description tag. I often use the analogy of likening this area of the website to the steering wheel of a car. What you put in there will determine the particular direction the page will drift in the search results.

Google also looks at the value of the page and in this case Teleflora’s Thanksgiving page is scored as having a PageRank value of “3.” This value is determined by what is not only on the page but how much trust Google has for the page. In that regard, Google can’t see or read all the beautiful floral pictures but instead is only interested in text. The trust that Google meters for the page is determine by who is linking to the page (meaning not just any website).

On that, there are currently 12 pages (of various values) that are linking to Teleflora’s Thanksgiving page. The column on the right (below) represents the type of link-vote that was cast toward the Thanksgiving page which Google then tallies for their PageRank meter.

In looking through the pages below, it appears that the link-votes cast from doityourself.com are artificial and I believe Google is no longer counting some of them which is hindering their ranking. My opinion here is that it wouldn't take much for another web-page to come into the picture and knock them onto the 2nd page. Stay tuned as that may happen.

1

http://www.telaflora.com/

Thanksgiving Flowers (11/27)

2

http://www.shelterrific.com/category/holiday-06/

Thanksgiving Flowers

3

http://www.doityourself.com/stry/tgtabledecor

Thanksgiving Flowers

4

http://www.doityourself.com/stry/tgtabledecor?starvote=.....

Thanksgiving Flowers

5

http://www.doityourself.com/stry/tgtabledecor?starvote=.....

Thanksgiving Flowers

6

http://www.outblush.com/women/life/holidays-events/

Thanksgiving Flowers

7

http://www.legacy.com/Script/CounterRedirect.asp?Name=G.....

Thanksgiving Flowers (11/27)

8

http://www.legacy.com/Script/CounterRedirect.asp?Name=G.....

Thanksgiving Flowers (11/27)

9

http://www.telefloravip.com/roses/rose-bouquets-98313_9.....

Thanksgiving (11/27)

10

http://www.telefloravip.com/flowers/centerpiece-table-7.....

Thanksgiving (11/27)

11

http://www.telefloravip.com/flower-arrangements-by-colo.....

Thanksgiving (11/27)

12

http://www.telefloravip.com/flower-arrangements/mixed-f.....

Thanksgiving (11/27)

No comments: