Just hours ago Honestflorist.com put out an SEO laced news release intended to influence Google's algorithm to rank the website for the search phrase "flowers."
Just two weeks ago they had an Ad listed on Craigs list in search of an SEO provider. Over on Flower Chat, the owner of Honestflorist.com, said that he was willing to spend 100k a year on SEO services.
This SEO laced news release implies he filled the position. The site is now on my radar and should be interesting to watch what methods are employed to rank.