Monday, January 5, 2009

Proflowers Leads E-Commerce Conversion Rates

Of interest, for the month of November 2008, Nielsen ratings is reporting that Proflowers had the highest conversion rate among ALL retail websites. The report says: 

almost one-third (30.6%) of all visitors to made a purchase” (See article)

It’s not just the floral industry they are leading. It’s the entire online retail industry as a whole! There's not even a close second; and 1800flowers had a 17.8% conversion rate.

Why do you think that is? What do they have that others don’t?  Your thoughts....

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