Thursday, January 8, 2009

"Valentines flowers" Tiering

Proflowers changed their homepage title-tag today to reflect Valentine’s Day and also added on-page text. 

As result, Google’s algorithmic automation picked up on the change and tiered their homepage to a secondary result below their Valentine’s page for “Valentines flowers” searches. A similar circumstance happened with 1800flowers a few days ago which means the two floral entities now occupying a good percentage of primary searchable real estate.

From an SEO point of view, this is exactly what you want as it pushes the competition down and gives double exposure.

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