In an article posted today on PracticaleCommerce.com, the author touches on a question I asked a few days ago related to the high conversion rates over at Proflowers.com.
While the article’s focus is on the fact that “people are psychologically conditioned to ignore most ads,” Proflowers has learned to get around that barrier by not advertising in an interruptive manner. Rather, they advertise contextually and use stories that people can identify with.
Here is an excerpt of the piece:
Telling Authentic Stories with Your Ads