Yelp.Com

Ever heard of Yelp.com? If not, chances are you will. While the website has been around since 1996, only in recent time has it been updated to give Google exactly what Google is looking for: user content. In that regard, Yelp pages are now starting to popup for city searches around the nation. According to the header of the website:

“Yelp is the fun and easy way to find, review and talk about what’s great – and not so great – in your area.”

PageRank strengths on the site are strong enough to rank pages for various geographical florist searches. More specifically, it appears the SEO for Yelp is aware that more people type “flowers” after a city name than “florist” so all their floral related pages are optimized in apropos of.

However, like I said in my recent post on Justflowers.com and other order gatherers about being stretched too thin, if you optimize your website to just rank for your geographical area you’ll outrank them. A website that has PageRank of “0” can out rank a website of a PageRank of “5” if it is focused.

It has been said of Yelp that they tend to favor bad reviews in the way they organize their website so it is important to rank above them. 

To learn more about Yelp, visit Wikipedia