Wednesday, December 3, 2008

Teleflora: Christmas Flowers SEO Campaign

Since I last observed a couple of week ago that was appearing to get more serious about SEO, I’ve seen huge inroads. At the time of my original writing, they did not rank (meaning, not in the top 10) for the term “Christmas flowers” and now they suddenly rank 2nd.

So what is doing different? Well, I took a snapshot of their backlinks as they appeared two weeks ago when I first got the hunch that I ought to be paying closer attention to them. While I’m not going to post that snapshot just yet because I believe there is more data yet to come in for a more complete comparison, I did want to say that there is an obvious backlink campaign underway.

Carefully crafted & contextual link-votes have been placed on these sites:

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