A search on the phrase “florist” will yield a search result where Proflowers ranks 3rd organically:
Well, lets look at the page in question here http://www.proflowers.com/floral-arrangements-prm
If you can't see the text above, the first long red outline says:
"We have what a florist wants more than anything: direct connections to the flower fields. And our Designer Collection of bouquets gives florists another reason to go green with envy."
The implication again is that Proflowers does not use local florists to fulfill Proflowers orders. While the products specifically on that page are indeed drop ship flower products that are delivered via FEDEX drivers over a couple day process, Proflowers is aware that most people prefer to have their flowers delivered just hours after they order it (i.e. same day delivery).
To compensate for that demand, Proflowers has placed a link (see the smaller red outline above) directly across from their negative remarks about florists. The link says:
"Local Florist Delivery" (click here: http://www.proflowers.com/floral-arrangements-prm and then click on the "Local Florist Delivery" link)If you click through the links you will find that all the products on that page are hand-deliverable by local florists for same day delivery. I don't know about you, but I think in reality that Proflowers actually "envies" local florists. Their own words spell it out.