Thursday, November 20, 2008

Bounce Rates

I neglected to post my stats yesterday due to the fact that I wanted my post below to hold center stage for least a half day. However, due to the pro-Proflowers remarks that was left as a comment I want to share my bounce rate decrease from the day before.
Always, in the days leading up to a holiday, typical patterns include short stays on the website which indicates a lot of browsing and surfing due to the general interest of the holiday. As we move closer, search volumes will increase and stays will be much longer as searchers will become more serious.
The person who posted the comments displayed knowledge of Proflowers "bounce rates," and I bet that their bounce rate for their Thanksgiving page ONLY is not as great as they may think.

Visits

200

% of Site Total: 96.62%

Pages/Visit

1.29

Site Avg: 1.29 (0.39%)

Avg. Time on Site

00:00:25

Site Avg: 00:00:24 (2.64%)

% New Visits

96.50%

Site Avg: 96.14% (0.38%)

Bounce Rate

82.50%

Site Avg: 82.61% (-0.13%)

Dimension:
Keyword
VisitsPages/VisitAvg. Time on Site% New VisitsBounce Rate
1.891.2700:00:3595.51%83.15%
2.241.2900:00:2695.83%79.17%
3.201.1500:00:23100.00%85.00%
4.51.0000:00:0080.00%100.00%
5.51.4000:00:14100.00%80.00%
6.31.0000:00:0066.67%100.00%
7.31.0000:00:00100.00%100.00%
8.31.3300:00:06100.00%66.67%
9.21.0000:00:00100.00%100.00%
10.21.5000:00:11100.00%50.00%

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