Tuesday, November 11, 2008

FREE Tracking Software: Google Analytics

As the holidays approach, I can’t stress enough how important it is to have a tracking system in place to help you monitor how people are accessing your floral website. For those florists who may be thinking that tracking software is too complicated to setup, think again. 

Even floral websites that are maintained and hosted by floral wire-services can have tracking code embedded in the website. In fact, most wire-service hosted websites have a portal where florists can make these updates themselves. And guess what? Google provides the tracking software known as Google Analytics for absolutely FREE!!! There really is no reason not to be tracking your own website given how easy it is. 

If you need help with the setup, email me at markmcfall@jps.net and I’ll help you through the process. Now you really have no excuse!!

1 comment:

StriderSEO said...

Don't forget to take full advantage of the Ecommerce tracking in GA to track specific items, values, etc.

There's no excuse for not having good, actionable data :)