Florist SEO News & Alerts. Anything related to SEO as it pertains to florists. (Occasional general floral news stories will also be posted)
Thursday, November 6, 2008
Where art thou FTD.Com? "Thanksgiving Flowers"
Of interest to me is why FTD.com is currently missing in action in Google for the key-phrase "Thanksgiving flowers" with only a three weeks remaining. With the exception of FTD.com, all the other major players in the floral industry like 1800flowers, Proflowers, and Teleflora are currently placing directly below my $10 website but FTD.com is nowhere to be found. But why? Well, because their Thanksgiving page is not optimized to rank for "Thanksgiving flowers" but rather for the obscure phrase "Thanksgiving 11/27" for which they struggle to even place in the middle of page.
Real-Florist by day, SEO strategist by night. I am 3rd generation floral designer with 9 years of experience in optimizing floral websites. My specialty in that regard is to help real brick & mortar florists not only out rank some of their local competition, but more importantly major Order Gathers.
The intent of this blog is to monitor the SEO tactics of the major players in the floral industry. Some of these tactics may be covered in a positive manner while others may be covered in a negative manner.
I encourage those florists who may have difficulty understanding what I'm talking about to frequent my blog. Over time the complexity of how the conceptual model of the web works will make sense. I promise you: You WILL understand how Order Gathers rank so well!!